Techniques for Testing and Tuning a Landing Page to Maximize your Conversion Rate

Techniques for Testing and Tuning a Landing Page to Maximize your Conversion Rate

Your landing page is probably the most important page of your website. To get the best out of your website, it is essential that you regularly test and modify your

Website owners and site developers often set them up, then wait for good luck. They don’t test them or make changes to them. You must test and adjust different versions to ensure success.

1 Testing

Multiple versions of the same landing page are more effective for testing. A PPC campaign (Pay Per Click) can be used to send traffic equally to all landing pages.

You can track traffic and convert rates by setting up Google Analytics on your employees. To help you decide which ones are most effective, it is important to track how long people spend on them.

Before you can review the results, make sure to run the campaign for at most 3-4 weeks.

2 How to Read the Results

First, you need to review conversion rates. Conversion rates take into account traffic volume so you can compare apples to apples. It is directly possible to compare the conversion rates of different landing pages.

You should also look at how long visitors spend on a page. If they spend very little time on a page, it means that they are not engaging quickly enough and are leaving your site.

You can find commonalities between the top performing and lowest performing performers.

3) Tweaking

Start to create new landing pages that highlight key features from the most successful pages in your test. Eliminate similar features from the pages that have failed.

Test the pages for analytics. You want to find similarities between pages that have been most successful and those that have not.

These are the things you need to be aware of and what to do to improve your landing pages for test landings.

* Images being used

* Image location

* Video(s) location

* Highlighted content

* Calls for action

* Flash elements

Take a look at the results and make any necessary modifications. You want to create a landing-page template that works.

Remember that landing pages may be different for different target markets if there are multiple markets. It is important to be willing to adjust and learn from your errors.

Once you have identified your template you can stop your PPC campaign. You can also monitor the natural traffic to your site. Remember that traffic sources may react differently to other traffic sources, so you might have different landing pages for each source. They can be tested for each traffic source in the same manner as before, but instead of using a PPC campaign, you test the links directly from each traffic source for a 1- to 2-week period.

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