How to land pages that work

How to land pages that work

It is important to know that a potential customer clicking on an ad responds to, regardless of whether it is a PPC AdWords like Google AdWords or a banner, text or email ad or an email, you should not send them to your homepage.

Instead, send them that is specifically tailored for their ad.

You probably already know that landing pages are designed to provide a seamless experience for prospects. Your goal is to convert them into customers or fans.

How do you create a landing page that works for your business?

These seven tips will help you increase your conversion rates.

1. Match your headline with your ad.

Your landing page headline should refer to the exact place that your visitor came from, or the ad copy that made her click.

You should match your language as closely as possible, or keep it exact if you can. So your visitor doesn’t get lost or think she has landed on the wrong page.

You must keep her focus here or she will leave as soon as you arrived.

2. 2. Provide a clear call for action

Make sure to tell your visitor exactly what you want once she arrives at your page. Make sure you are clear!

If you want your daughter to sign up for your newsletter for example, then say “Sign up here for my newsletter.”

You can also ask her to give you a 30-day free trial of your product.

Your landing page should contain at least two or three calls to action (even if they are short). You can find out more here.

3. Talk to your prospect directly.

Do not waste time saying, “we do this, we do that…” You’ll lose your prospect’s attention quickly and she will move on to better and more exciting things.

Instead, speak directly to her using the magic word “You!”

Tell her why she will be benefited by your product or service. Talk about her, not about you.

4. To explain your main points, use bullets and lists.

Many people don’t have the time or patience to read through entire websites. To get your message across, lists and bullets are the best tools.

So even if your reader only skims your website, she will still understand the essence of what you offer.

5. Your most important content should be kept above the fold

The fold is the area of your screen you can see without scrolling down.

It’s important to remember that landing pages can be short and contain all the content at the top of their page, but it’s not essential.

If your content falls below the fold, make sure you repeat key calls to action points and other components. This will ensure that your “CALL TO ADVICE” button or link is always visible wherever your visitor is on your landing pages.

6. Keep your design simple.

Effective landing pages should be clear and free from distractions.

Experts recommend that you remove all unnecessary matter from landing pages. This includes navigation bars, visual clutter, links, and other sections.

This will ensure that your reader is able to focus on your copy and any visuals, without being distracted by temptation to click away.

7. 7.

You need to check two things: whether your landing pages are converting correctly and whether they function as intended.

Split testing landing pages is a great idea. You can experiment with different headlines, visual elements, and layouts to find which ones work best. Make sure you test each element individually to see if they make a difference.

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